Established 2008

Putting Supplementation
Back In Your Hands.

Founded by Matt Hickman, a veteran with over 18 years of experience, Deluxe Nutrition was built on a single promise: Pure, lab-tested performance without the fluff.

"We provide the raw building blocks for your best self."

More Than Nutrition

We believe supplementation should work for everyone. Our products are engineered to match your training needs and support your body in harmony.

Environmental Promise

We’ve ditched bulky tubs for recyclable, letterbox-friendly pouches. It saves space and ensures your nutrition arrives safely through your door.

Finest Raw Ingredients

Every ingredient surpasses stringent EU standards. By focusing on pure portions, we maximize absorption and minimize wastage.

100%
Pure Raw
LAB
UK Tested
2008
Est. Legacy

Committed to your progress,

Matt Hickman

Founder, Deluxe Nutrition & Rival Performance

Ready to Fuel Your Progress?

Experience the difference of 18 years of nutritional expertise.

Shop All Products
UK Made UK Formulated & Packed
Est 2008 Established 2008 // 18 YRS
Fast Shipping Same Day Dispatch (By 2PM)
Lab Tested Lab Tested For Purity